Luminous Power Technologies partners with Rajasthan Royals for upcoming IPL season
Rajasthan Royals, the winners of the first Indian Premier League (IPL), have announced Luminous Power Technologies as their title sponsor for the upcoming IPL season, which starts on March 31st, 2023. Luminous, a leading energy solutions provider in India, will have its logo appear on the front of the Rajasthan Royals’ official playing and training kit as part of the association.
Luminous is a well-established brand that offers innovative products and solutions in the energy, power backup, and residential solar space. This partnership with the Rajasthan Royals allows Luminous to promote exponential growth for the business and reaffirm its commitment to innovation and technology.
The Rajasthan Royals franchise is known for its innovative approach and extensive use of technology to achieve results in the field. The partnership with Luminous is a perfect fit as both brands are driven by innovation and technology, with sustainability being a core focus.
Through this collaboration, both entities aim to drive their ambitions and make a positive impact on society. The Royals’ philanthropic arm, the Royal Rajasthan Foundation, has been working to empower women in Rajasthan by providing access to water, livelihoods, and mental health interventions, while also providing access to solar energy. Luminous aims to transform the world of energy with its technology and innovation, and its ongoing campaign #WomenInEnergy aims to reduce the gender gap in the energy sector.
Neelima Burra, Senior VP and Chief Strategy, Transformation, and Marketing Officer at Luminous, emphasized the strategic value of this collaboration as it will help strengthen their brand in every household in India. Meanwhile, Jake Lush McCrum, CEO of Rajasthan Royals, expressed excitement about the impact they can achieve together and helping Luminous strengthen its national and global footprint through various campaigns during the season and beyond.
The Rajasthan Royals squad, which includes international and domestic stars who have been at the forefront of using technology and innovation in their game, will start their IPL 2023 campaign in Hyderabad on April 2nd, 2023.