Free Keyword Research Tools Every Marketer Should Know About
Keyword research is imperative to a successful SEO strategy. By researching and targeting the right keywords, you can increase your website’s visibility, drive more traffic, and ultimately, generate more leads or sales. While there are many paid keyword research tools available, there are also several free keyword research tools that can provide valuable insights and ideas. It is important to understand here that while these tools offer free services, they may have limitations compared to paid tools like Ubersuggest. It’s always a good idea to use multiple tools and cross-reference their data for more accurate results.
Google Keyword Planner
This tool by Google is designed to help advertisers find keywords for their Google Ads campaigns, but it can also be used to find keyword ideas and search volumes for SEO. You can enter a seed keyword or phrase and get a list of related keywords along with their search volume and competition level.
Answer The Public
This tool generates a list of questions related to a keyword or topic, providing insights into what people are searching for. It can help you understand the intent behind the keywords and create content that answers those questions.
Keyword Tool
This tool provides a list of long-tail keyword suggestions based on the keyword you enter. It can also generate keyword ideas for various platforms such as Google, YouTube, and Amazon.
Keyword Sheeter
This tool generates a large list of keywords based on a seed keyword or phrase and allows you to download them as a CSV file. It’s a great way to get a lot of keyword ideas quickly.
Soovle
This tool provides keyword suggestions from various sources such as Google, Bing, Yahoo, and YouTube. You can enter a keyword and get a list of suggestions from all these platforms in one place.
Keyword Surfer
This is a Chrome extension that displays search volume, CPC, and other data for keywords directly in the Google search results. It can help you quickly evaluate the potential of a keyword and decide whether to target it or not.
Creating Effective Headlines
Once you have a list of targeted keywords, the next step is to create effective headlines that include those keywords. Here are some tips for creating compelling headlines that will attract clicks and improve your SEO:
Use Numbers/Listicles: People love lists, and headlines that include numbers tend to get more clicks. For example, “10 Tips for Better SEO” is more effective than “Tips for Better SEO.”
Use Power Words: Power words are a set of impactful vocabulary that elicits intense emotions or provokes a sense of immediacy. Examples include “proven,” “ultimate,” “free,” “limited time,” etc.
Keep it Short: The headline should be easily scannable for readers, allowing them to quickly comprehend its meaning. This is precisely why headlines need to be clear, concise, and specific in order to capture readers’ attention. Ideally, they should be between 50-60 characters to ensure they display fully in search results.
Use Keywords: Include your targeted keywords in the headline, but make sure it still reads naturally and doesn’t sound like keyword stuffing.
Make it Relevant: Ensure that the headline accurately reflects the content of the page. Misleading or click-bait headlines can harm your credibility and lead to high bounce rates.
In conclusion, keyword research and effective headline creation are critical components of any successful SEO strategy. By using free keyword research tools and following best practices for creating headlines, you can improve your website’s visibility, drive more traffic, and ultimately achieve your business goals.
Summing up, keyword research and effective headline creation are critical components of any successful SEO strategy. By using free keyword research tools and following best practices for creating headlines, you can improve your website’s visibility, drive more traffic, and ultimately achieve your business goals.
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