Sat. Jan 28th, 2023

HBF DIRECT LIMITED & ICICI BANK sign MOU to support SME & Start-ups  

ICICI Bank partners with HBF Direct Limited to conduct an awareness campaign to support programmes for SMEs and startups all over India.
ICICI Bank and HBF Direct Ltd have established a strategic partnership to assist SMEs and startups. The parties would work together to address the major difficulties impacting small businesses, allowing the sector to make a meaningful contribution to India’s economic success. HBF Direct, India’s largest SME consultancy firm, has collaborated with ICICI, one of the country’s top lenders, to capitalise on opportunities by providing services to each of its clients.


ICICI Bank and HBF Direct Ltd formed a strategic relationship to assist SMEs and startups. The parties would collaborate to overcome the key issues confronting small enterprises, allowing the sector to make a significant contribution to India’s economic progress. HBF Direct, the largest SME consultancy organization, has partnered with ICICI, one of India’s largest lenders, to capitalise on prospects by delivering services to each of its clients.

Commenting on this partnership Mr. Sachin K sheoran, CEO HBF Direct Limited, “ We believe open ecosystems, open technologies, open innovation and open cultures are the key to creating opportunities and the way forward for modern business and for our world. We want to work together, create together, grow together and rethink what’s possible together.We embrace an open way of working by bringing a diverse set of voices and technologies together. We collaborate closely, ideate freely and swiftly apply breakthrough innovations that drive exponential impact to change how business gets done. To reach the most entrepreneurs, we are collaborating with BSE India and ICICI Bank to provide join seminars and webinars in every city. From IDEA TO IPO, each of these organisations will support business entrepreneurs.

Commenting on this partnership Mr. Manu Shah, zonal Head Retail said, “ We all are there to help you out, we are of course partners in progress and how we can leverage our strengths for our customers. Bringing together forces and value for the customer is the “nature of the game,” he added. adding that he sees more and more potential partnerships happening and “that’s the way to go.”

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