By Mr. Chaitanya Sushil Saraf, Founder Shriji Entertainment, New Delhi
Growing sen SEX now when you are reading this, The first trend is to follow the attention span, which has decreased from six seconds in the previous year to three seconds today. According to Google, branding is the process of establishing a strong, positive image of a firm by the use of hooding such as television advertisements, pamphlets, door-to-door programmes, and online posts. However, if we look at the trends to watch in 2022, we can see how content consumers have changed and how the web sector will take control of all branding issues. Then there’s the system of creative graphic design and colour palettes. It’s the period of minimalism, with an unique branding gradient that has a retro feel to it.
Brand immersion experience The world is changing, and to keep up with the transmission is critical, we predict that content branding will be all about selling content in 2022. This is where the third trend, the usage of acronyms to engage audiences, comes into play. As everything gets smaller, so do our words. As a result of this trend, users will be able to connect to the branding experience whenever they speak or use the acronym in their daily lives. The year 2022, on the other hand, will be the year for strategising.
Give us a wide range of opportunities to experiment with our customers because customers can be everywhere, such a Reals, linked inn, Instagram, and so on.
As each person is unique, we must be flexible with our implementations. It will be straightforward, concise, and honest, based on quality rather than quantity, because the future demands transparency, which is the fifth trend to watch in 2022. Being transparent is vital, and this year’s branding will be transparent and INFLUENCERS will be in demand to promote the same, due to the prevalence of fake news. You’ve probably seen how stories are told at this point, which leads to Our sixth trend is storytelling, which will focus on how effectively and meaningfully you can communicate your story in a limited amount of time and space so that it not only reaches your clients, but also your consumers, while also amusing and educating them. Social proof will be the theme of the year.
Why not, which is the seventh trend to watch for, where we welcome the change to be heard, leading to the opinions of sellers through audio blogs, etc., will be introduced in the branding area. Making the material a combination of comment sections, shared posts, and after-sales services will be introduced so that consumers begin to associate or believe in the brand. as if they were a part of themselves, which will help with branding. It will be the year of social obligations, which will give birth to the current trend of making content connect with non-profit organisations or noble causes, as consumers will feel a feeling of responsibility towards them when they witness a brand engaging in these activities. The next most popular option is indirect brand engagement. As the number of people using social media platforms grows, so does the opportunity for branding. It will be done in such a way that it engages your subconscious mind by using polls, question and answer zones, and making it interactive. obtaining a specific discount on a certain item as a result of which there will be brand interaction This does not imply that we will span the user, causing banner blindness, but rather that we will provide conventional looks, more originality, and more active personalisation ways. The ninth is In the year 2022, will be the AUDIO/VIDEO branding boom, Giving society a new thing to see and develop over is also a plus. Last but not least, the coming age of artificial intelligence. As we all know, artificial intelligence is the future, and it will assist brands in data analysis, automation, and user experience enhancement through the use of the upcoming digital world where the consumer can experience the brand value brand essence while sitting at their home.