Interview with Sudhanshu Malik, a digital entrepreneur
In the digitalised world, the modes of expressions are ever changing so are the audiences’ behaviour and content consumption trend. This has unfolded many new trends in business communication. BusinessByte team, in its exploration to get insights into the digital communications, interacted with Sudhanshu Malik(SM), an emerging entrepreneur operating in the digital space.
BB: What was the idea behind launching Stealeads?
SM: After the launch of ImbibEnglish, we observed that content marketing, alone as a service, is good. But the better is yet to come. Better is when it accompanies other digital marketing services like social media and SEO. And the best is when website design and development also gets involved in it.
That’s how www.stealeads.com came into existence. We have observed that a major segment of the Indian market is still not aware of how to take business online or you can say how to monetize business using Social Media or Website. That’s how we came into picture. Our agenda is to provide the best-in-class Website Design and Development, Digital Marketing, Branding, Content Marketing and Identity Designing Services @ market standards.
USP: Bandwidth of 8000+ Content Writers and Copywriters.
BB: Please let us know more about Stealeads & ImbibEnglish ?
SM: ImbibEnglish Services Pvt. Ltd. came into existence on 24 October 2018 with the aim of building a bridge between freelance content writers and entrepreneurs, companies and agencies. In the initial days, we were operating with 3 content editors and 150 content writers. At present, we are running with the largest content writer’s network – close to 9000 writers on Freelance, Part-time and Full-time writers.
Till now, we have served in Medical & Healthcare, Tourism, Information Technology, Education, e-commerce, Bollywood, Real Estate, Book Writing, Autobiography, Logistics, Finance, Automobiles, Research & Development, Artificial Intelligence and Machine Learning.
We have expert hands in Website Content Writing, Blogging, Infographics, Powerpoint Presentations, SOP Writing, Company/Individual Profiling, SEO Content Writing, Copywriting, Landing page Product Descriptions, Email Writing, Academic Writing, Course/Content Modules Writing, and Brochure Writing.
www.stealeads.com is a venture of ImbibEnglish Services Pvt. Ltd. and served as an extended hand to www.ImbibEnglish.com.
- Website Development
- Search Engine Optimization
- Social Media Marketing
- Graphic Designing
We have also designed comprehensive packages for Identity Designing, Branding, Photography and Videography. ImbibEnglish and Stealeads together have a team of 50 highly motivated professionals. In the last 2 years. We have developed 130+ small, medium and big websites and showcased our skills on 15+ Social Media accounts by increasing and improving their client base.
BB: Who are the main target audiences of your brand?
SM: Entrepreneurs, Startups, Medium and enterprises. We help young startups set-up their strong online presence through Website, Social Media and Branding. We help them communicate with the Target Audience using our best-in-class website designing & development skills and social media campaigns and branding.
SM: How do you see Stealeads & ImbibEnglish in the next 2 years from now?
SM: ImbibEnglish – We have already marked our slight presence in the USA, UK, Australia, Canada and UAE. We are now looking forward to working towards marking a strong presence in these countries. We are also looking forward to adding 11000 more Content writers to our network in the next two years.
Stealeads – We are our way to create an ecosystem for our clients where we help them simplify their marketing processes so that they can focus on their business process. – A Meaningful Relationship.
Our Mission is to make the right amalgamation and the best use of Technology, Talent, Alliances, Tools and Scalability for our clients.
BB: Do you see any impact of COVID-19 on your business?
SM: Pre-covid, so many businesses are running offline and on cash. But Covid-19 and Lockdown worldwide taught them how to be in the mainstream of Digital India. Covid-19 gave us a chance to serve small businesses, individuals and those who were doing business offline and wanted to set up their businesses online to reduce the impact.
Yes, the spending capacity of the market has been reduced to some extent. But it’s a temporary phase and the market is recovering. All we have to do is keep patience, work on new ideas, and build a stronger marketing strategy to attract more clients.
BB: Difference you have been observing pre & post covid time?
SM: The coronavirus (COVID-19) global pandemic has resulted in changes to advertising, marketing, promotional and media spends, forcing businesses and brands to reevaluate their thinking about current and future advertising and marketing campaigns to maintain a steady stream of income. While brands currently seek to strike the right tone, similarly they look forward to curate communication with the current scenarios and trends that our potential TG could relate to.
Even the smallest of the business is getting online with the use of different medium promotions. A lot of advertising agencies will be thinking more out of the box strategies to match the trend with the new normal scenario. Having that been said, a lot of normalisation is visible across the cities. To add, everyone has accepted the pros and consequences of this situation and have faith in moving forward with positive thinking and a better future.