The Company targets to establish nearly 60 outlets in the National Capital Region over the next 12 months
Mother Dairy, India’s leading milk, and milk products major, has forayed into the Quick Service Restaurant (QSR) segment with the launch of its first ‘Café Delights’ in the NCR region. Mother Dairy Café Delights has been conceptualised to become a place for the residents of the region to socialise as well as bond over food. The newly opened eatery will serve holistic food options and delicacies from across the country. The first outlet, located in Noida’s Sector-1 was recently inaugurated by Dr. Sanjeev Kumar Balyan, Hon’ble Minister of State for Animal Husbandry, Dairying and Fisheries, Government of India along-with key officials from Mother Dairy.
Besides the dine-in options, Café Delights will also offer take away options. Speaking at the launch, Dr. Balyan, said: “Mother Dairy is amongst those institutions which have consciously worked towards bridging the gap between the farmers of the hinterlands and urban consumers. Initiatives like these offer an unmatched dining experience to the consumers with quality food options to savour upon and at the same time, create more avenues of the farmers’ produce. Such initiatives also imply the relevance of farmers and their contribution to the overall food chain, which can never be replaced.”
Briefing about the new venture, Sangram Chaudhary, Managing Director, Mother Dairy Fruit & Vegetable Pvt. Ltd. shared: “Changing lifestyles, increased disposable incomes and availability of new formats, have attracted consumers to look out and opt for new and modern alternatives for food consumption. In recent years, ice cream and snacking parlours have gained popularity and to match these changing consumer preferences, we aim to start a modern and contemporary outlet, which will further help us in providing quality food options in conformance to food safety and hygiene norms, along-with being an agent of socialising for people to make new friend which will further help us in providing quality food options in conformance to food safety and hygiene norms, along-with being an agent of socialising for people to make new friends and count blessings with our near & dear ones.”
This newly introduced format will serve hygienic food options to consumers made from quality ingredients of Mother Dairy’s range such as dairy products including food and beverages, edible oils along with a pre-defined recipe to ensure taste consistency and delightful experience. Going ahead, the Company has set a target to open-up around 60 such outlets in Delhi NCR over the next 12 months.