Tech Mahindra Limited has launched a three-year partnership with WSJ. Custom Studios, the custom content marketing division of The Wall Street Journal. Called ‘In The Future’, the multimedia custom-content program promises to challenge conventional thinking, drive crucial interactions and illustrate the potential benefits of growing connectivity. This will involve the creation of original and compelling stories and videos that span print and digital media, tablet and mobile, graphic solutions, social media and events.
“To realize and build the future of everything that we dream of, we have to embrace our vision today. I am delighted to undertake this exciting initiative with WSJ. Custom Studios, to drive awareness and conversation illustrating the benefits of emerging connectivity through information and entertainment,” said CP Gurnani, Managing Director and CEO, Tech Mahindra.
“WSJ. Custom Studios is committed to producing best-in-class custom content in partnership with the world’s leading companies, delivering compelling campaigns to drive innovative marketing solutions,” said Trevor Fellows, Executive Vice President & Global Head Advertising Sales, The Wall Street Journal. “In launching ‘In The Future’, we look forward to leading a multi-faceted program across print, digital, and social media, supporting Tech Mahindra in effectively reaching a globally ambitious audience.”
“Digital disruption, automation and specialization are increasingly transforming our customer businesses,” said Jagdish Mitra, Chief Strategy and Marketing Officer, Tech Mahindra. “We are pleased this new strategic partnership will help us drive thought leadership on these important trends driving the future of business, as well as getting analysts, consumers and advisors to share their thoughts and give us a ringside view of the future.”
Earlier in January 2016, Tech Mahindra and The Wall Street Journal celebrated their new partnership at the World Economic Forum (WEF) in Davos, Switzerland. Among the attendees were: Anand G. Mahindra, Chairman and Managing Director of Mahindra & Mahindra Ltd; C. P. Gurnani, Chief Executive Officer and Managing Director of Tech Mahindra; William Lewis, Chief Executive Officer of Dow Jones and Publisher of The Wall Street Journal; and Trevor Fellows, Executive Vice President & Global Head of Advertising Sales, The Wall Street Journal.
For photo caption: L to R: Jordan Hyman – Executive Director Custom Content Sales, The Wall Street Journal, Lakshmanan Chidambaram – Head of Americas (Manufacturing, BFSI, Healthcare, Travel & Logistics), Arvind Malhotra – SVP Strategic Accounts, Tech Mahindra, Trevor Fellows – Global Head of Multimedia Sales, The Wall Street Journal at the launch of ‘IN THE FUTURE’