“Why Kattappa killed Bahubali” – a popular phrase which became viral in the internet and various social media platforms throughout India just after the film Bahubali’s release – is once again rekindled in public memory. It happened so when popular YouTuber Dhinchak Pooja’s money-spinner videos were omitted from her You Tube channel because of some copyrights allegations by a person named Kathappa Singh.
Dhinchak Pooja started uploading her videos on YouTube from June 2016; views of her video suddenly shot up with the 2017 videos Selfie Maine Leli Aaj and Swag Wali Topi. Her other popular videos included Daru Daru Daru and Delon Ka Shooter Hai Mera Scooter. She got millions of views and her success story became an inspiration and case study for many aspiring YouTubers.
Pooja would act and sing in all the videos. Her voice was cranky, She had a bad sense of rhythm too. One would not call her a rapper as well. She was an average looking girl with a tone and accent much similar to that of the bordering areas of Delhi. The central theme of her content would be very much similar to some of the popular modern Punjabi songs – filled with keywords such as gaadi (car), daru (liquor) and party. While some people loved to watch her videos, some people loved to hate her videos. In fact, many people used to watch her videos just to see how bad performer she was. Whatsoever, it went in favour of Pooja as her views on YouTube grew. And so was her earnings. Leading national dailies and popular online news portals also did feature on Dhinchak Pooja. This further added to her popularity.
Many fellow YouTubers even got envious of her. Ironically, some of them posted their videos on YouTube criticising and making fun of Dhinchak Pooja and even got very good views along with earning money.
In the meanwhile, there was a buzz that Dhinchak Pooja was in trouble for riding on her scooter without a helmet in the song Dilon Ka Shooter Hai Mera Scooter. Apparently, Delhi Traffic Police took some action against her.