Why Did Kathappa Kill Dhinchak Pooja’s Fame?

Dhinchak Pooja

“Why Kattappa killed Bahubali” – a popular phrase which became viral in the internet and various social media platforms throughout India just after the film Bahubali’s release – is once again rekindled in public memory. It happened so when popular YouTuber Dhinchak Pooja’s money-spinner videos were omitted from her You Tube channel because of some copyrights allegations by a person named Kathappa Singh.

Dhinchak Pooja started uploading her videos on YouTube from June 2016; views of her video suddenly shot up with the 2017 videos Selfie Maine Leli Aaj and Swag Wali Topi. Her other popular videos included Daru Daru Daru and Delon Ka Shooter Hai Mera Scooter. She got millions of views and her success story became an inspiration and case study for many aspiring YouTubers.

Dhinchak Pooja

Pooja would act and sing in all the videos. Her voice was cranky, She had a bad sense of rhythm too. One would not call her a rapper as well. She was an average looking girl with a tone and accent much similar to that of the bordering areas of Delhi. The central theme of her content would be very much similar to some of the popular modern Punjabi songs – filled with keywords such as gaadi (car), daru (liquor) and party. While some people loved to watch her videos, some people loved to hate her videos. In fact, many people used to watch her videos just to see how bad performer she was. Whatsoever, it went in favour of Pooja as her views on YouTube grew. And so was her earnings. Leading national dailies and popular online news portals also did feature on Dhinchak Pooja. This further added to her popularity.

Many fellow YouTubers even got envious of her. Ironically, some of them posted their videos on YouTube criticising and making fun of Dhinchak Pooja and even got very good views along with earning money.

In the meanwhile, there was a buzz that Dhinchak Pooja was in trouble for riding on her scooter without a helmet in the song Dilon Ka Shooter Hai Mera Scooter. Apparently, Delhi Traffic Police took some action against her.

Dhinchak Pooja

After Kathappa Singh’s copyright allegation, approximately 10 videos of Pooja were rebuffed by YouTube. Dhinchak Pooja has now only 2 videos left in her kitty – Dilon Ka Shooter Hai Mera Scooter and Selfie maine leli aaj. As per SocialBlade, a website which tracks social media websites, the views on Dhinchak Pooja’s YouTube channel has gone down by approximately 200% in the last 30 days. She has even got “D-” grade – a grade given to ordinarily performing YouTube channels.

 Rumour also has it  that it was Dhinchak Pooja who got deleted the videos to grab more attention and so as to pave her way for other upcoming videos.

 Till the time we get a clearer picture about the whole incident, we can definitely say that Dhinchak Pooja is a live example of the flickering status of stardom or fame for the millennials.

 Some people in India compared Dhinchak Pooja with YouTubers and Internet sensations like Taher Shah from Pakistan and with Rebecca Black from the US.