Mitsubishi Electric India (MEI) recently inaugurated an exclusive and unique ‘concept showroom’ for its Air-conditioners at 14/472, Sunder Vihar, Paschim Vihar, New Delhi. This is an exclusive showroom inaugurated and is referred to as MEQ Hiroba showroom. It offers a range of Mitsubishi Electric products with highly advanced technology, quality and durability albeit at a lower cost of ownership.
Speaking of the MEQ Hiroba concept, Yozo Ito, Director and Business Unit Head of Air conditioners, MEI, shared: “These are exclusive showrooms for display and sales of Mitsubishi Electric air-conditioning products to encourage the customers to have a touch and feel of Mitsubishi Electric products. This will help enhance the visibility of Mitsubishi Electric as an air-conditioning brand. These showrooms will display the entire range of Mitsubishi Electric products which includes room air conditioners, packaged air-conditioners, City Multi VRF systems and Jet Towels.”
As of now, Mitsubishi Electric has opened more than 65 MEQ Hiroba(s) in India.
“People in the Northern Region are highly sensitive to quality and our product range is ideally suited to consumers who wish to enjoy Mitsubishi Electric’s superior quality that is now available at a competitive price band. We are committed to provide unmatched consumer experience with a network of highly trained sales, service, and maintenance through our strong dealer network,” opined Neeraj Gupta General Manager-Sales & Marketing, Air conditioners, MEI.
Mitsubishi Electric India intends to launch several such showrooms across the country during this financial year as part of its initiative to build a larger footprint for its brand in India.