Citizen introduces world’s thinnest light-powered watch “Citizen Eco-Drive One”

Citizen Eco-Drive

This exclusive flagship model will have 800 watches worldwide

On the occasion of the 40th anniversary year of introducing the first Eco Drive watch, Citizen Watch announced the launch of its flagship model – “Citizen Eco-Drive One” at Basel World 2016. The technologically advanced world’s thinnest light-powered analog quartz watch, with a 2.98 mm case and 1.00 mm movement, runs 300 days on a single full charge by successfully reducing energy consumption. Capturing the rank of ‘world’s thinnest’ required redesigning almost every part of the movement, the structure of parts by using Citizen’s most advanced processing techniques and an improved Eco Drive technology.

To create a watch with a case thickness of 2.98 mm required the use of new materials that are both thin and strong. The key driver in this design is the material which is malleable to form a beautiful silhouette that hugs the wrist while being strong enough to resist flexing. The case of the Eco-Drive One Limited Model (AR5014-04E) and the bezel for AR5000-50E/AR5000-68A/AR5004-59H models all use a cermet*3 to achieve the mutually exclusive requirements of “beautiful thinness” and “durable hardness” while helping it to keep the watch’s beautiful finish and metallic lustre. The bezel on the Limited Model (AR5014-04E) is made from a binder-less cemented carbide*4 that is hard and resistant to both corrosion and oxidation.

Mr. Shunya Shoji, Managing Director, Citizen Watch(India) shared: “As a light-power pioneer, we will continue to break boundaries and explore new possibilities of incorporating light powered technologies to craft timepieces that inspire people everywhere. Taking forward our customary annual Basel launch, we are excited to announce the Citizen Eco-Drive One in this milestone year of Eco Drive technology. This limited edition is a collector’s piece which is an elegantly designed timepiece for the global watch aficionado – one who is passionate about aesthetics and technology.”

The CITIZEN Eco-Drive One will be retailed at multi-brand outlets and Citizen’s exclusive stores across the country, from October 2016.

The price of Citizen Eco-Drive One starts from approximately Rs 2, 00, 000/- for the Indian market.